Strategic Planning

Peer-to-peer medical education imparts the credibility to advance the science and the brand. It’s essential to lay a solid foundation with bold plans (and contingency plans) to achieve overarching goals and strategic imperatives to maximize reach.
 

  • Strategic planning workshops

  • Tactical plan development

  • Thought leader and patient advocate identification

  • Working group development and outputs

 

 

Medical Storytelling

We take inspiration from Edward Tufte who has said “The commonality between science and art is in trying to see profoundly, to develop strategies of seeing and showing.” By combining data visualization best practices with effective medical storytelling and adult learning principles, the patient journey is realized and there is a call to action.

When medical storytelling resonates, dopamine is released making recall easier. Many areas of the brain are activated and neural coupling personalizes what is learned. A compelling story is rational and emotive stimulating the brain and initiating a series of physiological responses, ultimately impacting behavior.

 

We employ tried and tested methods for developing medical content (unbranded and branded) that resonates across audiences and channels.

  • Clinical slide deck presentations

  • Discussion guides

  • Infographics

  • Medical Q&A documents

  • Patient driven media

  • Rebuttal documents or objection handlers

  • Scientific platforms

  • Scripts for live and digital assets

  • White papers

 

 

Live and Virtual Meetings

We believe that traditional meetings conducted with modern and engaging elements are the cornerstone of a sound plan. Virtual engagement is more relevant than ever. We are inspired by the principles of TED Talks to ensure that our presentations are impactful and our meetings are dynamic. This sentiment is pulled through our ambitious agendas, our rigorous breakout sessions, and flawless facilitation. Our post-meeting executive summaries are meticulously detailed with key learnings and next step recommendations ensuring the enduring element of successful engagements.

  • Advisory boards

  • Congress activities

  • Ophthalmic surgeon user meetings

  • Scientific story workshops

  • Symposia

 

 

Publication Planning

We take medical publication planning very seriously and educate our clients on the latest guidance and recommendations. We have navigated abstract and poster submission to local and global congresses such as ASCO and ESMO for decades. We have successfully submitted manuscripts on behalf of authors and sponsors across tiered and open-access journals. We carefully design ancillary tactics to further bolster reach following publication.

  • Abstracts, posters/posters 2.0, and oral presentations

  • Full-scale publication planning

  • Literature reviews

  • Original manuscripts

  • Plain language summaries

  • Review articles

  • Storyboarding and scripts for Meet the Author activities

 
  • LinkedIn - White Circle

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